Lokale Helden Campagne

Decathlon Enschede

Everyone has a reason to move.
Shootby wanted to explore the reason behind why people do what they love to do, sport.
With every opening of a new Decathlon store in the Netherlands, three individuals get the chance to be ”local heroes”, the face of the opening campaign.

To become a local hero, indivuduals shared their personal story on Facebook and Instagram alongside a motion portrait that reflects a little part of their personality and their reason to move.

Sport for all, all for sport.

Creation Kasper van ‘t Hoff & Dennis de Pijper

De Lokale Helden

Photography Wouter van der Linde
Creative director Dennis de Pijper

About Decathlon

Our goal? Make sport accessible for all! With clothing and equipment for over 65 sports. Decathlon associates are sport lovers and care for those that share the passion for sport on every level.
Competitive pricing makes Decathlon the perfect fit for every budget.